Application-to-Person (A2P) messaging refers to the use of an application to send messages to mobile users or individuals. A2P messaging is typically used for business or customer service purposes, such as sending marketing messages, notifications, or alerts. It is different from Person-to-Person (P2P) messaging, which refers to the communication between individuals using a messaging application.

A2P messaging is often used to send large volumes of messages, and it can be delivered through various channels, including SMS, email, RCS and social media. It is a common practice for businesses to use A2P messaging to communicate with their customers, as it allows them to reach a large number of people in a short amount of time.

A man looking at his mobile phone

These services often include features such as message scheduling, message personalization, and delivery tracking, which can help businesses to effectively communicate with their customers.

Use Cases

Some common use cases for A2P messaging include:

  • Marketing and advertising

    Companies can use A2P messaging to send promotional messages or advertisements to their customers.

  • Customer service

    A2P messaging can be used to send notifications or updates to customers, or to provide support or assistance.

  • Banking and financial services

    Financial institutions can use A2P messaging to send alerts about account activity, such as One-Time-Password (OTP), transactions or balance changes.

  • Healthcare

    A2P messaging can be used to send appointment reminders or other important healthcare information to patients.

  • Government and public services

    A2P messaging can be used by government agencies to communicate with citizens, such as to provide updates or alerts about public services.

  • Travel and transportation

    A2P messaging can be used by airlines, hotels, and other travel-related companies to communicate with travelers, such as to provide flight updates or reservation confirmations.

  • Education

    A2P messaging can be used by schools and universities to communicate with students and parents, such as to send class schedules or updates about school events.

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